Today our series on the business of NASCAR continues. And when we talk about the business of NASCAR, in large part we are talking about owners. And no one is a greater owner than Richard Childress:
http://en.wikipedia.org/wiki/Richard_Childress
Childress is a great owner because he started as a driver. So he understands everything about this sport. Once his driving days ended, he moved to the management side:
“He retired from driving in 1981 after Rod Osterlund sold his NASCAR team to J.D. Stacy, and Osterlund’s driver, Dale Earnhardt, did not want to drive for Stacy. Childress, with recommendations from R. J. Reynolds Tobacco, chose to retire and put Earnhardt behind the wheel of his #3 car, complete with Wrangler Jeans sponsorship.”
Richard Childress turned the challenge into an opportunity. He worked with Dale Earnhardt to transform a regional sport into an international spectacle. That’s what great business leaders do. And a great business leader is what Childress is.






