As the president continues to sell his health care plan, the poll numbers continue to drop:

http://politics.theatlantic.com/2009/07/people_think_health_care_reform_will_hurt_them.php

It seems the more he talks about it, the less people like it. By now, most Americans have figured out that government-run health care means less coverage and more cost. The president’s plan is bad medicine.

But there is a better way. Here is an idea. Since World War II, health care purchased through your employer can be done using pre-tax dollars. Health care you purchased for yourself is done with after-tax dollars. Why not change that? Rather than give the tax benefit to the company, why not give it to families to help them buy their own insurance?

This one simple change in the tax code would increase coverage and keep costs relatively stable.

Now that’s change we can believe in.