Tag-Archive for ◊ Texas Motor Speedway ◊

Author: RWHill
• Monday, October 31st, 2011

LUBBOCK, Texas (October 28, 2011) – - Football and NASCAR will collide this weekend when Randy Hill Racing’s No. 08 Texas Tech University (TTU) Ford Mustang will be displayed on their home turf Saturday when the College Football team takes on Iowa State.

The black, white and red blue oval’s presence at Raider Alley starting at 12:00 p.m. kicks-off the pre-race activities for the upcoming NASCAR Nationwide Series (NNS) O’Reilly Auto Parts Challenge race set to take place at Texas Motor Speedway (TMS) the following weekend on Saturday, November 5th.

“We’re looking forward to having our race car on display at Texas Tech this weekend,” said car owner Randy Hill. “It’s an awesome feeling when two spectacle sports like Football and Auto Racing are able to unite together like we are doing next weekend at Texas. I encourage everyone to come out and see the car and root on the team.”

Randy Hill Racing will make another team announcement early next week surrounding Hill’s inaugural expected debut at his hometown racetrack.

The O’Reilly Auto Parts Challenge (200 laps / 300 miles) is the 32nd of 34 events on the 2011 NASCAR Nationwide Series schedule. The first practice session of the week begins on Friday, November 4th, from 9:00 am to 10:15 am. The final “happy hour” practice session will run from 10:40 am to 11:55 am. Qualifying is set for later on Friday at 5:35 pm. The field will take the green flag at 11:55 am on Saturday November 5th with live coverage on ESPN2, the Performance Racing Network (Radio) and SiriusXM NASCAR Radio (Satellite, Channel 90). Pre-race coverage of the contest lifts off at 11 am on ESPN2.

For more on Randy Hill Racing, please visit randyhillracing.com.

Join the team on Facebook by clicking here (Randy Hill Racing).

Tweet with us through Twitter at @RandyHillRacing.

Author: RWHill
• Wednesday, August 24th, 2011

One of the best tracks in NASCAR is about to get even better:

http://espn.go.com/blog/dallas/motorsports/post/_/id/812/2012-tms-sked-twin-irl-races-two-cup-races

Texas Motor Speedway is going to have one of the most exciting schedules ever in 2012:

“The IndyCar Series twin race format will return to Texas Motor Speedway in 2012, and the track’s two NASCAR stops will be highlighted by a Saturday night spring race and the eighth Chase race, it was announced Tuesday night.”

That’s a lot of racing for North Texas racing fans. If you live in the area, do yourself a favor and check out TMS. Eddie Gossage does a great job running the track and it’s one of the best in all of NASCAR. It looks like TMS will be the place to be in 2012!

Author: RWHill
• Friday, June 10th, 2011

This week we’re focusing on my favorite track in NASCAR–Texas:

http://www.whowon.com/Results.asp?TrackID=371&StoryID=309290

Part of what I love about Texas Motor Speedway is that Eddie Gossage knows how to mix it up and market his product:

“Starring on Season 11 of NBC’s hit show “The Biggest Loser,” Oklahoma City police officers Dan and Don Evans, 55, will have the honor of giving the command of “Ladies and gentlemen, start your engines!” to the starting field for the opening race of the Firestone Twin 275s. For the first time in IndyCar Series history, Texas Motor Speedway will have the honor of hosting two races in the same night as well as a “halftime” between the twin 114-lap/275-kilometer events.”

So this weekend, Gossage will offer race fans not one but two Indy races on the same night. This is another great example of how NASCAR is able to adapt and adjust and offer fans new experiences and new excitement.

Author: RWHill
• Tuesday, April 12th, 2011

We’ve talked on the blog about how NASCAR is good for sports and good for business. It’s also good for television:

http://tvbythenumbers.zap2it.com/2011/04/10/tv-ratings-saturday-nascar-races-fox-to-victory/88830

This past Saturday night’s race at Texas Motor Speedway didn’t have good ratings; it had great ratings:

“NASCAR Sprint Cup racing easily paced Fox to a Saturday night win. Note that in addition to the disclaimers above, the race ran into the 10pm hour but we only the saw the numbers for Fox’s normal 8-10p primetime block.”

This is more proof that NASCAR is just getting started. The more people see the sport, they more they will fall in love with it.

Author: RWHill
• Monday, April 11th, 2011

What a great weekend of racing at Texas Motor Speedway! Fans got to see two great races. But here’s something that most people don’t stop to think about–how huge NASCAR’s economic impact was this past weekend:

http://blog.mysanantonio.com/motorsports/2010/04/rick-perry-helps-kick-off-texas-motor-speedway-racing-season/

As this 2010 article notes, the impact of the Texas Motor Speedway is enormous:

“Smith and Gossage, who have been the backbone of TMS’ success since the track opened in 1997, were praised for the economic impact of the NASCAR Sprint Cup races at Texas Motor Speedway. The impact of the races will generate some $75 million in economic benefit for the Fort Worth area. Additionally, the Samsung 500 race on Sunday will be the largest attended, single-day sporting event in the state of Texas. During the past 13 years, TMS has brought to Fort Worth and surrounding areas the economic impact of hosting 46 Super Bowls.”

Wow. It looks like the real Super Bowl is found at Texas Motor Speedway, not at Cowboys Stadium.

Author: RWHill
• Wednesday, April 06th, 2011

This week it’s racing week in Texas! The weekend will see NASCAR races on both Friday and Saturday. But much more is involved in NASCAR week than just the racing. NASCAR is an experience that lasts the whole week.

This week, I’ll be operating out of my condo at the Texas Motor Speedway and I’ll be blogging about all the important events that occur during the week leading up to the races. So check out our blog this week as we go behind the scenes at NASCAR!

Author: RWHill
• Monday, November 08th, 2010

This past week weekend, I joined 200,000 of my closest friends for the NASCAR race at Texas Motor Speedway. This upcoming week, our blog is going to talk about why NASCAR is the great American sport.

Is there any other sport in America than can attract hundreds of thousands of people to one event? To put it into comparison, one of the biggest games of the college football season was this past weekend between #3 TCU and #5 Utah. The game was played in Salt Lake City in the stadium that housed the opening ceremony of the 2002 Winter Olympics. The stadium was filled to capacity. How many people were there? About 46,000. There were four times that many at Texas Motor Speedway the same weekend.

Check out our blog this week as we talk about why NASCAR is America’s real pastime.

Author: RWHill
• Thursday, April 15th, 2010

Yesterday we talked about the great marketing that NASCAR does. Today we’re going to talk about one of the great marketers in NASAR, Eddie Gossage:

http://sports.espn.go.com/dallas/news/story?id=5044233

In the story above, Gossage was determined to create some news coverage. So he used one of the oldest tricks in the book: the April Fool’s Joke. He claimed that he had convinced a local radio personality to change his legal name to “Texasmotorspeedway.com” Of course, after the story spread across the news wires, Gossage had to announce that it was all a joke. But think of all the free media coverage he got for that one joke.

Gossage is a marketing machine. Here is how he describes his own philosophy:

“There are all sorts of things that you can do during non-race times to help pay the rent. We’ve had eight different things going on at once where people were renting the track. If you drove by, it would largely look like the place was quiet, that the grass was just growing. But we use this place all year long.”

That’s great advice for any business.

Author: RWHill
• Wednesday, April 14th, 2010

Today we focus on the marketing of NASCAR. I’ve always been interested in marketing–how businesses market themselves to their target audiences. And few do this any better than NASCAR:

http://www.bizjournals.com/atlanta/stories/2006/05/29/smallb2.html

As this article puts it:

“So what has NASCAR done to be so successful? First and foremost, it understands and manages the brand. NASCAR is more than a sport; it is a lifestyle. NASCAR officials have worked hard to build both functional and emotional equities into their brand. The functional attributes include nonstop thrilling and exciting entertainment, action and teamwork. Emotional attributes include being genuine, open to all, like a big family, and athletes that are role models and down-to-earth regular people. This combination creates a powerful connection to the fans and attracts sponsors.”

These are great lessons for anyone in any business. We could all do worse than to market ourselves as well as NASCAR markets itself.

Author: RWHill
• Tuesday, April 13th, 2010

NASCAR is big business; and it’s about to get even bigger. Here is blog that some business professors at Virginia Commonwealth write that focuses exclusively on the business of racing:

http://blog.vcu.edu/nascar/

According to this blog, NASCAR is looking to expand its horizons and move into the Middle East. As the writer notes:

“By expanding into the world of Middle East, there would be many benefits for NASCAR and the United States. One of the benefits would be expanding the fan base of NASCAR and promoting the sport. Addition of new sponsors to the game would benefit the sport, teams, tracks, cities, government and so on. Additionally, all of the current sponsors would benefit by getting international exposure and recognition.”

So don’t believe any of the hype you may have read about NASCAR being in decline. On the contrary, it’s full speed ahead for NASCAR as it looks to drive into new markets in new parts of the globe.